MADE BY KIDS FOR KIDS.

Veggie Baby is an US based company that makes
chalks, paintings and pastels for kids.
For their rebranding we started from the concept of “made by kids for kids”, designing a custom alphabet used for logo and packaging.
Being 100% natural and vegan, also the packaging is plastic free and the material used for printing are 100% natural. Packaging contains a lot of brush strokes as made by a kid.Their goal was to stand out on the shop shelves.
After 3 months from the rebranding, their market expanded to Canada, so we made also new packs in french.